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A current awareness resource for students & faculty members in Business & Economics

Useful little boxes: The power of psychographic clusters

Published by Mark Bodnar

line drawing of a head with a box inserted, combined with another drawing of a pencil ticking off a boxWe are all so much more than our age, income, opinions, or shopping habits... right?  Certainly we can't be dropped into simple boxes like that and expect to have much in common with our box-mates...

But what if you change the "or" of my first sentence into an "and"?   

My middle-aged, middle-income, ethnically diverse, and environmentally conscious household-with-teens is probably more similar to other households that tick all of those boxes than it is to a random Canadian household. [...]

This argument is at the root of the concept of psychographic clusters...  

<Read on to learn about the power of Prizm5 & our SimplyAnalytics database!>

New for SFU! Detailed stats and analysis on Canadian industries

Published by Mark Bodnar
  • * Ever found yourself desperately in need of analysis on the future outlook of the Advertising Industry in Canada?
  • * Or maybe you've needed data on the relative shares of major buyer groups in the Canadian Management Consultancy Industry?
  • * Or were you hoping to find detailed industry growth measures for Funeral Services in Canada?

SFU researchers now have access to a resource that will address these and many other resear