A current awareness resource for students & faculty members in Business & Economics
I happened to catch a very entertaining (and educational) overview of ambush marketing on CBC Radio's Under the Influence program this weekend, then came across a related news story that connected the topic to the Olympics: Sochi Olympics on lookout for ambush marketing
With both the Olympics and our newest database (Factiva) on my mind, it seemed a natural next step to check out what Factiva might have to offer if I was researching the Olympics...
a. Russian News
Wouldn't it be interesting to see how the Olympics is discussed within their host country? Are there complaints about costs? Does nationalism override objectivity? Do issues that are reported outside of the country get coverage internally?