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A current awareness resource for students & faculty members in Business & Economics

Vividata: New & Improved! (with practice questions)

Published by Mark Bodnar

Do you need to know...

  • which brands of energy drinks are purchased most often by young Canadians?
  • which Canadian magazines are read most by people who report having donated in the past year?
  • how many Canadians take multivitamins?
  • which major brands of beer Canadian women buy most often?
  • how opinions about global warming vary between consumers of different products?

If so, then the new version of our Vividata database may be of interest... <more>

Image of the logo of Vividata Target Snapshot database.

On cheese and taste tests... (for BUS 345 researchers)

Published by Mark Bodnar

Our BUS 345 students are going to be doing some taste tests again this semester, and this time the focus is on cheese!

If you're in that class, see below for some initial thoughts on resources to help you understand the cheese market and consumers, especially in Canada.  Also be sure to check out my earlier blog post -- On taste tests and primary research (redux)  -- for a list of resources and search strategies that may help you as you design your taste test methodologies and evaluate... <more>

On archers, cat-lovers, and beer drinkers: Vividata via the SFU Library

Published by Mark Bodnar

Did you know...

Archers are overrepresented, given their numbers in the Canadian population overall, among those who consider themselves cutting edge when it comes to electronics (i.e., the first to buy new electronic gadgets) AND archers are also overrepresented among Canadians who report having taken on the care of an elderly relative in the last year?

Canadians who fit in the “Driving Miss Daisy” psychographic cluster are overrepresented among those who have 3 or more cats, yet significantly underrepresented among those who possess more than $1 million in securities and savings?

... and more ...