One of our marketing classes (BUS 345 E100) is going to be doing some primary research on alternative protein products & consumers again this semester.

In support of that class, I've listed some key resources, but students in other classes may also want to use this post as a case study to learn about some of the powerful market research tools available to SFU researchers.  Bon appetite!

<Read on for a menu of delicious databases! >

Frequent readers of the BUEC Buzz -- and most students in the classes I visit -- will know that I consider the use of good news sources to be imperative for business research.

You really can't deal with strategies, marketing plans, investments, etc. without being on top of all that is changing in our world... and that means exploring beyond the curated-for-clicks content of most social media.

And frequent readers will also know that one of our best news sources here at SFU is Factiva which covers over 33,000 news publications from around the world, including the Wall Street Journal. 

<Read on to learn about Factiva's new content, and about the time-saving Factiva Expert Search feature!>

I spotted an interesting story in the Wall Street Journal this morning: "Netflix U.S. Users Decline, Sinking Its Stock --- Video service reports 130,000 fewer domestic subscribers in second quarter."

To be frank, what was interesting for me about this article wasn't the content -- as much as I like streaming Netflix shows while I fold the laundry, I don't really need an ongoing blow-by-blow of its subscriber numbers.  No, what caught my attention was that this would be a good chance to highlight a couple of my favourite SFU Library resources: Factiva and Statista. 

<Read on for details!>

A couple of our marketing classes are going to be doing some primary research on alternative protein products & consumers this semester.

In support of those classes, I've listed some key resources, but students in other classes may also want to use this post as a case study to learn about the powerful market research tools available to SFU researchers.  Bon appetite!

<Read on for a menu of delicious databases! >